Sananoor Co. Corporate Identity: A Blend of Luxury and Modernity

Radiant Creatives Designs an Award-Winning Identity for Sananoor Co.

Sananoor Co., primarily involved in creating and renovating commercial centers in Tehran, sought a corporate identity that would mirror its brand's luxurious and modern nature. Radiant Creatives, a design team known for their innovative approach, was tasked with this challenge. The result was a unique design that not only met the client's expectations but also earned the Golden A' Graphics, Illustration and Visual Communication Design Award in 2016.

The design process began with the team drawing inspiration from the swan, a creature renowned for its beauty and grace. The aim was to create a symmetrical shape that radiated a sophisticated, luxurious style, appealing to both classic and modern aesthetics. This concept also influenced the choice of typeface and theme, with gold selected as the primary color, complemented by lighter secondary colors.

The design's unique properties lie in its simplicity and symbolic approach. The final logo conveys the luxury and high-class position of the brand, while also incorporating natural and geometrical curves that resemble the wings and neck of a swan. This balance between luxury and simplicity sets the design apart from others.

The design was realized using sketches, brainstorming, Corel Draw X7, Adobe Photoshop, and Adobe Illustrator. The logo design and theme are vector-based graphics, while all other assets are mockup designs created inside Adobe Photoshop. The project, which started in October 2015 and ended in December 2015, was officially selected by the company's board members as the company's new identity from 2016.

The design process was not without its challenges. The team had to persuade the client to adopt a more natural and symbolic view towards creating their trademark, overcoming the common assumption that a brand's logo design should directly reflect the nature of the brand's activity. However, with several meetings and a strong argument for their design approach, Radiant Creatives was able to overcome this obstacle.

In conclusion, the Sananoor Co. Corporate Identity is a testament to Radiant Creatives' ability to blend luxury and modernity in design. The design, which draws inspiration from the grace and elegance of a swan, has not only met the client's expectations but also earned recognition in the design industry. It serves as a reminder of the power of simplicity and symbolism in design, and the impact it can have on a brand's identity.